Repost.us: a New Model for Networked Journalism

My favorite innovations are the ones that are so easy and obvious that you hit yourself in the head every morning asking yourself, “why didn’t I think of that?” Repost.us is in that camp.

Repost.Us’ founder John Pettitt, also co-founder of e-commerce company Cybersource and career networking company Beyond.com, calls Repost.Us “Syndication in the 21st century.” He explains it this way: “If you see an article and want to repost it on another site, you have to find a human being and find out if you can do it. And that’s so last-century … there’s a better way. The video world has the embed. Why can’t you embed an entire article?”

YouTube Preview Image

He has a point. A huge part of the blogosphere consists of sloppy rewrites and citations of other peoples’ content, usually (but not always) followed by a link to the full story on the originating site. These links are helpful to the content creators because it helps their SEO in Google, and also gets them a few more ad impressions for people who click through, but the click-through to those links is not terribly high.

As a result, a whole generation of content companies have emerged in recent years to aggregate, curate and make money off content that they simply found, but didn’t pay to create. For investigative journalism this is particularly problematic because the cost of those stories is never covered by the ads to the few readers who click into the original story.

This is where RepostUs shines. When you go to a site that carries the RepostUs code and try to copy a chunk of text, you see a friendly popup telling you that you can embed the entire article — a prospect that is actually better and easier than simply including a quote in your own post. You copy the embed code just like in YouTube, plop it into your blogging software and the entire contents of the article are included on your own site with branding of the originating site.

But the real power is that it also carries the advertising and analytics code of the originating site. This is where I smack myself on the head every time. Of course! This is a total game-changer for the hard-working journalist or blogger in many ways. (I know that Jeff Jarvis at CUNY, who exitedly told me about RepostUs the minute I saw him at the Online News Association conference, agrees).

  • First, it provides a financial incentive for them to encourage people to “rip off” their content. Why? Because it increases the audience for their advertisers.
  • Second, it also increases the total traffic to their site, because now they’re getting credit for the other places where their article appears.
  • Third — and this is the most interesting part — it redefines the entire nature of brands online. If embedding articles becomes more common than linking to them (which is not hard to imagine, given the prevalence of embedded YouTube videos), what is a site anymore? And could you even go so far as to say “who cares about your web site?” What matters is that people are reading your content, and you’re getting credit and ad revenue from it. Does it really matter where people are reading it?

I’m so excited about RepostUs that I’ve enabled it on this site, so if you want to see how it works you can do it right now. Copy any chunk of text in this article and see what happens, then embed the content into your own site. You can see examples where I’ve done this on my personal blog at http://futureforecast.com/blog.

Now if you excuse me, I need to go repost this article on a dozen of my other sites!

-Dan Pacheco, Chair of Journalism Innovation, S.I. Newhouse School of Public Communications

 

Professor Pacheco in the Press

2016 Mirror Awards Ceremony - YouTube

Comments:

  • Nonny de la Peña had this to say about Professor Pacheco after her acceptance of an I-3 Mirror Award.

    “Once the [Oculus] Facebook sale happened, $2 billion dollars, you’re not so nuts. But before that happened, a lot of people thought trying to do journalism in virtual reality was crazy...

Students, Faculty to Create Content for HoloLens Augmented Reality Headset

Comments:

  • Prof. Dan Pacheco has been accepted into the HoloLens developer program and will work with Newhouse students and faculty to create content for the device. - Dan Pacheco

Tags:

Immersive journalism: What virtual reality means for the future of storytelling and empathy-casting - TechRepublic

Comments:

  • Prof. Pacheco was interviewed by CBS Interactive's TechRepublic about using virtuality for journalism in the story: "Immersive journalism: What virtual reality means for the future of storytelling and empathy-casting." The piece also referenced Pacheco's Virtual Reality Storytelling course and included a link to a 360 video of the SU football team by class member and football player Eric Jackson...

http://storynext.gannett.com/state-of-vr.pdf

Comments:

  • Prof. Pacheco co-authored the primer on virtual reality in this report on The State of Virtual Reality in Journalism for Gannett and the Knight Foundation. - Dan Pacheco

Tags:

Daily Orange: Universities should embrace experiential media courses

Comments:

  • "There’s a virtual reality course being taught this semester in the S.I. Newhouse School of Public Communications called Virtual Reality Storytelling. (Full disclosure: I am taking the course right now. It’s awesome.) The course’s professor, Dan Pacheco, says demand for the course is high, and for good reason in that it may set you apart in a job interview...

StoryNEXT conference features virtual reality – Hypergrid Business

Comments:

  • Professor Pacheco has been added to the advisory board for StoryNEXT, a new annual conference focused on innovators in virtual reality storytelling. - Dan Pacheco

Tags:

Recent Breakthroughs In Virtual Reality Go Beyond Simply Playing Video Games | ThinkProgress

Comments:

  • "“The more difficult and complicated the subject, the more we seem to want to close the news app and open up Candy Crush,” said Daniel Pacheco, a journalism professor at Syracuse University who specializes in VR storytelling. “VR can counteract this tendency because of its ability make you feel physically present somewhere and to comprehend information by exploring it in an almost physical way...

The Des Moines Register wins Murrow award for Harvest of Change VR Project

Comments:

  • The Des Moines Register's Harvest of Change, which was the first project to incorporate virtual reality in a commercial news setting, has won a prestigious Edward R. Murrow award. This emerged from Professor Dan Pacheco working as an innovator in residence at Gannett Digital, where he brought an Oculus Rift and knowledge of how to create VR experiences in Unity...

HoloLens Brings 3D Media Into the Physical World

Comments:

  • Professor Pacheco reports on his experience with an extended HoloLens demo at the E3 conference and provides ideas on how it could be used in journalism and media. - Dan Pacheco

Tags:

"All the President's Avatars"

Comments:

  • Professor Pacheco is interviewed by a Swedish tech magazine about virtual reality journalism. - Dan Pacheco

Tags:

Adobe Adds Mixamo 3D Animation Service To Creative Cloud Mix | TechCrunch

Comments:

  • "Students in Pacheco’s VR Storytelling course (http://vrstorytelling.org), most of whom have no 3D modeling experience, use Mixamo to easily and inexpensively add interactive characters to scenes that are viewed in Oculus Rift virtual reality headsets" -

    Welcome to the Washing Machine

    Comments:

    • Prof. Pacheco predicts the future media-disrupting technologies for CommPRObiz: "Part of my job as the Peter Horvitz Chair in Journalism Innovation is to look on the horizon and identify trends that might lead the next waves of disruption. I also challenge my students to do field tests of disruptive technologies, then use what they learn to predict where things will be in another 5 years...

Our list of the best 11 journalism experiments

Comments:

  • Columbia Journalism Review just listed the "Harvest of Change” virtual reality journalism project that Professor Pacheco co-produced at Gannett as one of 11 noteworthy journalism experiments today. BDJ senior, now graduated, also contributed as a developer. -

    Virtual Reality Storytelling - From Screen to Beam : Documentary Campus e.V.

    Comments:

    • Creating Your First VR Experience
      Practical tips for getting started in VR using freely available software and 3D assets. Prof. Dan Pacheco will draw upon material from his Virtual Reality Storytelling class at the S.I. Newhouse School to provide practical steps for creating interactive scenes in Unity3D that can be exported for web and the Oculus Rift...

Virtual Reality Lets the Audience Step into the Story - Nieman Storyboard

Comments:

  • "Immersive journalism is picking up now in part because the necessary technology has gotten better, cheaper, and more portable. The smartphone’s ability to stream high-definition video as well as its increasing popularity—58% of Americans had one as of January 2014, according to Pew Research—have further accelerated adoption...

Leave a Reply

Your email address will not be published. Required fields are marked *